Our campaign to launch Middlesbrough FC’s 08-09 home kit took fan engagement to another level!
As well as asking fans to vote on the design of the new MFC shirt, we also involved them in the marketing campaign. Real fans stood along their idols – Stewart Downing, David Wheater and Afonso Alves – to promote the Boro’s striking new threads. This innovative approach which recognised and celebrated the importance and value of supporters, the ‘lifeblood’ of any club, clearly resonated with fans, with shirts sales reaching an all time high and smashing the club’s previous sales record.
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