We were invited by Bolton to advise and re launch their retail operation. I was also commissioned to prepare a report on all factors affecting the clubs commercial retail proposition.
In June I presented the 15,000 word document which contained over 100 recommendations and have now been asked to oversee the implementation of the agreed proposals and to train the current team accordingly.
As recommended the 400mtre square club store has now been refitted cost effectively with the following results despite relegation to the championship.
- Replica kit sales the highest for many years ( first batch sold out in a week)
- Sales 100% above last year
- Profits 8 times greater than equivalent period the previous year
I was invited back to the club to advise on various matters earlier this year.
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